Advanced SEO (Process) Life Cycle
Phase 1: Research and Analysis (Initial analysis)
S.N Particulars
1 Initial
analysis report (in and about website)
2 Understand
and study website (project)
3 Understand
Online market perspective for website
4 Visualize
market potential in initial analysis
5 Industry
& Market Analysis: (Online)
6 Find
out market trend regard our business
7 Visualize
target audience of our business
8 Visualize
potential market area
9 Visualize
ways of getting business
10 Visualize
areas we need to improve
11 Visualize
areas which we need to take care (customer point of view)
Tools 1:
https://adwords.google.com
Tools 2:
http://www.google.com/trends/
Tools 3:
http://www.google.com/analytics/
Tools 4:
http://www.alexa.com/
12 Current
Business Strategies and operation Analysis
Tool: http://topsy.com/
using this tool we can track activities on social networking like twitter,
facebook.
Tool: To analyze in
depth strategies of business use Google search string
13 REF:
http://en.wikipedia.org/wiki/Google_Search
14 Internet
Marketing Goals
15 Increasing
visibility of Business website on World Wide Web and support to multiply
business revenue
16 Competitor
Analysis
Tool 1:
http://www.alexa.com
Tool 2:
http://www.opensiteexplorer.org/
17 Search
engine strings like Site:yourdomain.com
18 Link
bating
19 Follow
strategy
20 Building
new strategy
21 Prepare
future work plan
22 Predict
time bound
23 Predict
needed resources
24 Calculate
success probability compare with compaction
25 Define
competitor
26 Buildup
competition data
27 Track
new strategies of competitor
28 Tie
up with schedule
Tool 1:-
http://www.seositecheckup.com/
Tool 2:-
http://www.woorank.com/
Phase 2: Identifying
Keywords (Keyword Research)
Sr.No Particulars
Tool 1:
https://adwords.google.com/o/KeywordTool
1 Keyword
Analysis and Selection
2 Client
suggestions, approval and re-analysis of keywords
3 Finalization
of keywords
4 Implementation
keywords and strategy to work for this keywords
Phase 3: Website
Analysis
Sr.No Particulars
1 Based
on selected keyword Website Analysis (Keyword Density)
Tool 1:
http://www.seochat.com/seo-tools/keyword-density/
2 URL/folder
structure re-design (if required)
3 Render
top level domain in browser
4 Set
proper folder permission on hosting
5 Proper
url extension for dynamic webpage
6 User
Experience
7 Easy
navigation
8 Fast
page loading
9 Core
information/purpose within first two pages
10 Color
combination and content categorization
11 Web
page fit in one window
12 Set
up 404 page
13 Avoid
broken link
14 Site
architecture and layout (Web 2.0)
15 Up
to max 3 level Deep link structure
16 Template
with header, body and footer
17 Left
hand site navigation
18 Three
level navigation
19 Navigation
for all pages
20 Html
site map for website
21 Light
weight coding
22 Liquid
site template
23 Blog
on site
24 Bookmarking
widget for site
25 Browser
compatibility
26 Set
up 404 page
27 Current
Search Engine Rank (Keyword Ranking)on Major SE
28 Search
engine penalties
29 Page
size
30 Robots
file
31 Xml
sitemap
32 Site
age/old
Phase 4: On-page
Optimization
Sr.No Particulars
1 On
page & inline coding optimization
2 HTML,
CSS and JS
3 Speed
and site performance
4 Good
web Page size 100 KB
5 Good
web page download time below 2 sec
6 Low
page load time low bounce rate
Tool 1:
http://tools.pingdom.com/fpt/
7 Sitemap
creation and submission
8 Two
types of sitemap 1) xml and 2) HTML sitemap
9 Xml
sitemap beneficial for indexing pages in search engine
10 HTML
site map improve website navigation level
11 We
can add max 500 urls in one xml sitemap
12 Html
sitemap include all urls of website
Tool:-
http://www.xml-sitemaps.com/
13 Meta
data/Tag creation and integration
14 Title
must be 65 characters with space
15 Meta
description must be 160 characters with space
16 Met
keyword up to 35 words
17 Unique
title and meta tag for each page
18 Meta
tag must be upper side of open header tag
19 Supportive
meta tag inclusion beneficial for indexing pages
Tool 1:
http://tools.seobook.com/meta-medic/
20 Heading
Tag optimization (h1 to h6)
21 Categorize
content on page with “H” tag
Tool:
http://www.seositecheckup.com/
22 Content
optimization
23 Unique
content for each page
24 Max
500 words content for per age
25 Keyword
density of content is up to 3%
26 No
hidden content on page
27 No
content in coding comment
28 No
scrapped content
29 Grammatically
well written content
Tool:
http://www.copyscape.com/
30 URL
Canonicalization
31 Single
webpage/website render for two domain
32 Ex:1)
www.xyz.com and 2) xyz.com
Tool:
http://www.seositecheckup.com/
33 Broken
link checking/optimization
Tool:
http://validator.w3.org/checklink
34 Alt
Tag optimization
35 Alt
tag for all images on WebPages
Tool: http://www.seositecheckup.com/
36 Image
optimization
37 Resizing
big size images in small par to render ASAP in browser
38 Image
file alt, tile, and naming and per targeted keywords.
Tool: http://www.seositecheckup.com/
39 W3c
Validation
Tool: http://validator.w3.org/
40 Invisible
text checking and modification
41 Google
webmaster tools code integration
42 Google
Analytics Code integration
43 File
name optimization
44 Webpage
file of picture file named with business theme
45 Anchor
text optimization
46 It’s
also called internal linking
47 Beneficial
for site indexing in search engine
Phase 5: Advance
On-page Optimization
Sr.No Particulars
1 Semantically
connected words + phrases (keyword proximity and prominence)
2 Description:
- Keyword Prominence is a measure of keyword significance that indicates how
close a keyword is to the start of the analyzed page area. Keyword proximity is
the mixture of the density of a keyword and the prominence.
3 Block
level optimization
4 Header
> Middle > Footer level optimization
5 Internal
/ External Links
6 Happiness
of visitors to the page
7 Demographic
visitor analysis
8 Page
funnel
9 Exit
page analysis
10 Entrance
page analysis
11 Visitor
duration on page
Tool 1:
https://www.google.com/analytics
Tool 2:
http://www.alexa.com
12 Content
Uniqueness
13 Browser
compatibility
14 Developing
web page as per the rules of Schema
15 Breadcrumbs
links structure
16 Regional
Language and optimization
17 Working
with SSL
Phase 6: Social Profile
Creation and Integration
Sr.No Particulars
1 Facebook
(Over 955 million users, 543 million mobile users in 2012)
2 Twitter
(500 million registered users as of 2012)
3 LinkedIn
(As of January 2013, LinkedIn reports more than 200 million registered users)
4 Myspace
(25 million registered users in 2012)
5 Google
Plus (As of December 2012, it has a total of 500 million registered users)
Phase 7: Off-page
optimization
Sr.No Particulars
1 Marketing
and Link building
2 Must
be link Do follow
3 No
script link
4 Link
on major page of website
5 Max
10 back links on one page
6 Back
link from high PR website/webpage
7 No
back link from redirect page
8 No
back link from clocking page
9 No
back link from sexual content page
10 No
hidden content on page
11 Back
link page must be indexed in search engine
12 Back
link must be permanent
13 Search
Engine Submission
14 Submit
website one time for each search engine
15 Manually
site submission
16 Submit
site for max number of search engine
17 Use
business email id for submission
18 Not
need submit website for automated search engine like:
19 Ex:-
https://www.google.com
20 Directory
Submission
21 Manually
directory submission
22 Submit
directory in correct sub category
23 Daily
max 20 directory submission is enough for one website
24 Try
to submit website on high PR directory
25 Try
to submit website on Do follow website
26 Track
submission and approval ration and resubmit website on vacant place
27 Social
Bookmarking
28 Manually
bookmark submission
29 Try
to submit bookmarks on high pr website
30 Try
to submit bookmark on Do follow website
31 If
bookmark website provide back link in content field add business link
32 Daily
Max 20 bookmarks is enough for one website
33 Article
Submission
34 Publish
article on high page rank website
35 Article
word limit should be max 500 words
36 Max
3 link in one article
37 Grammatically
well written article
38 Keyword
density up to 2% per article
39 Article
tile must be precise, meaningful, and targeted keyword in title
40 Publish
article on sites who have high value on WWW, like
41 Ex:
http://ezinearticles.com/
42 Don’t
publish article on more than one site
43 If
it is possible add your copyright information
44 Stay
on theme
45 Press
Release submission
46 Publish
PR on high page rank site
47 Provide
In detail contact information
48 Paid
PR Submission is better than free PR submission
49 Publish
PR on famous news network
50 Ex:
http://www.cnn.com/
51 Reciprocal
linking
52 Non
recommended SEO tactics
53 To
growing in market as a brand we need it
54 Reciprocate
with same business theme
55 No
link marketing
56 Blog
commenting
57 Comment
on business related blog post
58 Grammatically
correct and precise writing
59 If
back link provided by comment add business link
60 Guest
Blogging
61 Forum
posting
62 Choose
max 2 to 3 forum which is related to business theme
63 Post
topic which arouse interest of Visitor
64 Post
comment like you are care taker of service/product
65 No
spamming, like link in text, link for picture etc
66 Blog
submission
67 Submit
blog in same category
68 Create
blog on Ethical network, not on sexual content network
69 Monthly
two minimum blog frequency
70 Question
and answering
71 Answer
question related to our business
72 Answer
question as like you are a care taker of product
73 Frequency
of asking and answering question weekly two to protect profile
Tool: -
answers.yahoo.com
74 Classified
Submission
75 Submission
in Same category
76 Submission
in market area
77 Submission
with business picture
78 Submission
with product/business link (If available)
79 Business
listing
Tools:
http://www.mojopages.com/
80 Image
& video sharing:-
Tool:
http://www.flickr.com/
Tool:
http://www.youtube.com
81 PPT
& PDF submission
82 docstoc.com/upload,
4shared.com, easy-share.com, pdfcast.org, doocu.com/pdf, slideshare.net,
yudu.com,
83 Blog
creation
84 RSS
feed creation & submission
Tool:
feedburner.google.com
85 Business
profile creation
Tool:
http://www.hospitalitynet.org/
86 White
paper creation and submission
Tool:
http://www.techrepublic.com/whitepapers
87 Podcasting
Tool:
http://www.digitalpodcast.com/
88 Review
submission
Tool:
http://www.tripadvisor.in/
89 Paid
business inclusion
90 Paid
local directories, business directories etc.
91 Ex:
http://www.sulekha.com
Phase 8: Rank tracking
and Reporting
Sr.No Particulars
1 Link
popularity report
2 PR
of linked page
3 How
many links on page
4 Type
of content on page
5 Back
link from main or deep page
6 Keyword
ranking report
7 R-Report
for major 3 search engine
8 Manual
rank checking without email login
9 Define
time and date for report
10 Visitors
Report
11 Visit
time
12 Visit
page
13 Visit
pages (count)
14 Visit
destination
15 Work
report for organic search
16 Submission
links
17 Approval
links
18 Onsite
optimization work reference
19 Tracking/analysis
work reference
20 Work
report for SMO
21 Total
count of likes
22 Total
count of followers
23 Total
count of Followings
24 Total
count of link, photo, & comment share
25 Total
count of tagging