Digital Marketing Action Plan Template
Insight of Digital Marketing
Research/Analysis
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Website Analysis
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Competitive Analysis
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Keyword Analysis & Targeting
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On page optimization
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Off Page Optimization
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Website Structure Optimization
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Manual search Engine Submission
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Content Optimization
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Manual Directory Submission
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Meta Tag writing
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Article Creation & Submission
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Robot. TXT Creation
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Blog Creation & Submission
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Google Analytic Setup
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Social Bookmarking
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URl Structure Optimization
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Link Building
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Internal Linking
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Forum Posting
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Duplicate Content
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Forum Commenting
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Mobile Friendly Test
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Blog Commenting
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XML Sitemap Creation
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Slide Sharing
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Google Analytic Setup
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Info-graphic Sharing
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Google Webmaster Set up & Monitoring
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Community Creation & Sharing
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Social Media Optimization Insight:-
Facebook
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Google Plus
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Twitter
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Followers
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Followers
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Followers
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Fans
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Fans
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Fans
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Number of mentions
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Number of mentions
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Number of mentions
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Reach
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Reach
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Reach
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Sharing
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Sharing
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Retweets
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Forward to a friend
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Forward to a friend
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Forward to a friend
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Comments
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Comments
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Comments
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Like o& Rate
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Like o& Rate
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Like o& Rate
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Reviews
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Reviews
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Reviews
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Traffic from Facebook
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Traffic from Google
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Traffic from Twitter
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Registered users
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Registered users
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Registered users
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Generate leads
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Generate leads
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Generate leads
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email subscriptions
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email subscriptions
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email subscriptions
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Paid Search/Advertising Insight:-
| Adwords |
BingAds
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Other
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Text Ads
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Text Ads
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Emailer/EMD
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Display/Image Ads
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Display/Image Ads
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Affiliate Marketing
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Remarketing
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Remarketing
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SMS/Mobile Marketing
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Video Ads
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NA
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Lead Purchasing/Buying
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Local Listing Ads
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Local Listing Ads
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Facebook Ads
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Mobile App Ads
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NA
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Twitter Ads
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Product Listing Ads
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Product Listing Ads
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LinkedIn Ads
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Other Platform for Generate Traffic for Website:-
PDF Promotion
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E-Book Promotion
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Document Sharing
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Business Listing
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Classified Submissions
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Profile Listing
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Blog Posting
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Image Posting
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Forum Posting
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Video Promotions
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Press Release
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Guest Blogging
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Question & Answering
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Micro Blogging
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Business Local Listing
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B2B Business Profile
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B2C Business Profile
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Paid Business Inclusion
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Reporting/Analysis/ROI/KPI of Digital Marketing Campaign:-
During Digital Marketing campaign we provide following Reports/Analysis/ROI/KPI Insights:-
1.Website Audit Report
> Review of the competitiveness of the client’s industry and the targeted keywords.
> Review of the current ranking potential of the client’s site and back link profile analysis.
> Review of issues related to website usability, website credibility, websites accessibility, user engagement, legal issues and suggestions regarding how to fix them.
> Recommendations for avoiding/fixing negative SEO issues (keyword stuffing, duplicate contents, URL canonicalization, hidden text, hidden links, sneaky redirects, keywords cannibalization etc)
> Recommendations regarding content development. What type of contents and contents categories can attract additional traffic and links and can help in improving conversions (goals).
> Suggestions regarding link building– From where and how you can acquire/request/buy links.
> Review of the client’s site traffic – how visitors find your website, where they come from and how they use it. How keywords and advertising campaigns are performing. How the site is performing in comparison to hundreds of other sites in the comparable industries.
2.Competitive Analysis Report
It provides vital information regarding competitor digital marketing insights like who are the competitors, which keywords they are targeting, what they are doing to generate traffic and back links for website. From where they have got their back links. We also determine the current ranking potential of your competitors in search engines and help in establishing KPIs.
3. Keyword Research Report
It provides list of keywords that can bring highest volume of relevant traffic to the website along with their search volume. It also provides suggestions regarding how keywords should be used on site to attract additional traffic.
4.Website Optimization
We workout on fix all the issues identified during website audit, so that the website rank on the top of search engine result page. At same time works for generate relevant traffic, sales & leads.
5.On-page optimization
We optimize the title tags, meta tags, contents, HTML code, naming conventions and other on-page factors of client’s website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords. We do keywords positioning/placement to attract additional traffic to the site.
6.Link Building
We acquire/request/buy links from vast array of websites to improve the ranking potential of website in search engines and to rank for targeted keyword phrases.
7.Link Bait/Viral Content Development
We develop and promote contents (press releases, articles, blogs, link baits etc) which help in getting additional traffic and links to your site and also help in improving the conversion rate.
8.Social Media Optimization
We develop methods to generate publicity through social media like blogs, forums, social networking sites (face book, linked-in, etc), meet-up groups, industry events etc.
9.SEO Analysis
We continuously monitor the effectiveness of our SEO campaign.
Looking forward to an early response and assuring you the best of our services, at all times.
Thanks & Regard